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Marketing Glossary· VOICE SEARCH

What is Voice Search?

By Nikhil Sharma · Updated 1 November 2026 · Marketing Glossary
Definition

Voice Search is the technology that lets people search the internet by speaking to a device — a phone, smart speaker or assistant — instead of typing.

What is voice search?

With assistants like Google Assistant, Siri and Alexa, people ask questions out loud and get a spoken or featured answer. Voice queries are longer, more conversational and more often phrased as full questions than typed ones — and usually expect a single, direct answer.

How to optimise for voice

Voice optimisation overlaps heavily with AEO: target natural-language questions, answer them concisely and directly (voice assistants often read the featured snippet), use schema, and keep content clear. Local matters too — many voice searches are ‘near me’.

Why it matters

Voice is part of the broader shift from typed results to direct answers — the same shift driving AI search. Optimising for conversational, answer-first queries future-proofs your content as people increasingly ask rather than type.

Related terms
AEOFeatured SnippetGEOLocal PackSEO
NS
Written & reviewed by Nikhil Sharma
Founder, Fabulous Media
Nikhil has led growth for 850+ brands across 35 nations since 2008. Fabulous Media is an invitation-only growth agency that reports on pipeline and revenue, not vanity metrics. Meet the team · Request an invite.

Questions, answered

Technology that lets people search by speaking to a device — like Google Assistant, Siri or Alexa — instead of typing. Voice queries are longer, more conversational and usually expect a single direct answer.

Target natural-language questions, answer them concisely and directly (voice often reads the featured snippet), use schema markup, keep content clear, and attend to local SEO since many voice searches are 'near me'.

Yes, as part of the shift from typed results to direct answers. The same answer-first, question-led structure that wins voice also wins featured snippets and AI answers, so optimising for it future-proofs your content.

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