Schema Markup is a standardised vocabulary of structured data you add to a page's code to help search engines and AI understand exactly what the content means.
Schema markup (from schema.org) labels your content for machines — ‘this is a product’, ‘this is an FAQ’, ‘this is the author’. Search engines use it to understand pages and to show rich results like star ratings, FAQs and prices. It is usually added as JSON-LD.
Clear structured data helps you win rich results, feeds answer engines, and — increasingly — helps AI engines read your brand correctly. It does not directly boost rankings, but it makes your content eligible for far more prominent, machine-readable placements.
It is structured data, based on the schema.org vocabulary, added to a page's code (usually as JSON-LD) to help search engines and AI understand what the content is and display rich results.
Not directly. It does not boost rankings on its own, but it makes pages eligible for rich results and helps search and AI engines understand your content, which can improve visibility and click-through.
It depends on the page: Organization and LocalBusiness for your brand, Product and Review for ecommerce, FAQPage for Q&A content, and Article plus BreadcrumbList for editorial pages.
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