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Marketing Glossary· SNIPPET

What is a Featured Snippet?

By Nikhil Sharma · Updated 1 November 2026 · Marketing Glossary
Definition

Featured Snippet is a highlighted answer box Google displays at the very top of search results — often called ‘position zero’ — that directly answers a query.

What is a featured snippet?

When Google can extract a clear answer from a page, it may show it in a box above the normal results, with the source credited. It sits above even the first organic result, which is why it is nicknamed ‘position zero’ — prime real estate on the SERP.

Types of featured snippet

  • Paragraph — a short text answer (most common).
  • List — ordered or unordered steps/items.
  • Table — data pulled into a grid.
  • Video — a clip with a timestamp.

How to win one (AEO)

Winning snippets is the heart of Answer Engine Optimization: use a clear question as a heading, give a concise, self-contained answer immediately beneath it (around 40–60 words), structure lists and tables cleanly, and add FAQ schema. The same clarity increasingly helps you get quoted by AI engines too. See our AEO guide.

Related terms
AEOGEOSERPSEOCTR
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Written & reviewed by Nikhil Sharma
Founder, Fabulous Media
Nikhil has led growth for 850+ brands across 35 nations since 2008. Fabulous Media is an invitation-only growth agency that reports on pipeline and revenue, not vanity metrics. Meet the team · Request an invite.

Questions, answered

It is the answer box Google shows at the top of search results, above the normal listings, directly answering the query with the source credited. It is often called position zero.

Target question-based queries, put the question as a heading, and give a concise, self-contained answer (around 40–60 words) immediately beneath it. Clean lists, tables and FAQ schema help. This is the core of answer engine optimization.

No. A featured snippet pulls a direct quote from one ranking page; an AI Overview is a generated answer synthesised from multiple sources. Both reward clear, well-structured, quotable content.

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