Search Engine Results Page (SERP) is the page a search engine such as Google returns in response to a query — the mix of organic results, ads and features a searcher sees.
A Search Engine Results Page is everything Google shows for a search: paid ads, organic (unpaid) listings, and features like featured snippets, the local map pack, People Also Ask, images and, increasingly, AI Overviews. The modern SERP is crowded, so simply ranking is no longer the same as being seen.
Where and how you appear on the SERP decides your real visibility and CTR. Good SEO targets not just a ranking but the specific SERP features that earn attention for a given query.
Search Engine Results Page — the page of results a search engine returns for a query, including organic listings, ads and features like snippets and the local pack.
Elements beyond the standard links: featured snippets, the local map pack, People Also Ask, image and video packs, and AI Overviews. They change how much attention each result gets.
Target the specific feature: clear question-led content and schema for snippets, a complete Google Business Profile for the local pack, and strong, quotable content for AI Overviews.
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