Local Pack is the block of (usually three) local business listings shown with a map at the top of Google results for searches with local intent.
Also called the ‘map pack’ or ‘3-pack’, it appears for searches like ‘dentist near me’ or ‘digital marketing agency in Gurgaon’ — three Google Business Profiles with a map, ratings and contact details, above the regular organic results. For local businesses it is the most valuable real estate on the page.
Local-pack results capture the highest-intent local searches, especially on mobile where ‘near me’ searches dominate in India. Ranking here is the core goal of local SEO — see our full local SEO guide.
It is the block of about three local business listings shown with a map at the top of results for local searches, pulled from Google Business Profiles with ratings and contact details.
Create and verify a complete Google Business Profile with the correct category, keep your name, address and phone consistent everywhere, earn genuine reviews, and build local relevance through content and links.
The local pack is the map-based set of local business listings at the top; organic results are the standard blue-link listings below. Local SEO targets the pack, traditional SEO targets organic.
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