Backlink is a link from one website to a page on another website — one of the strongest signals search engines use to judge authority and trust.
When another site links to yours, that is a backlink (also called an inbound link). Search engines treat each quality backlink a little like a vote of confidence: pages with more trustworthy, relevant links tend to rank higher. Backlinks are the core of off-page SEO.
They build the authority that helps you rank in search and increasingly influence whether AI engines trust and recommend you (see GEO). Earning them — through genuinely useful content and digital PR — is slow but durable.
A backlink is an inbound link from another website to yours. Search engines treat quality backlinks as votes of confidence, so they are a major factor in how well pages rank.
No. A relevant link from a trusted site helps; spammy, irrelevant or paid links can do nothing or even harm you. Quality and relevance matter far more than quantity.
By earning them: publishing genuinely useful content, digital PR, original data and expert commentary that other sites want to reference. Buying links violates search engine guidelines.
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