Topic Cluster is a content model in which a central pillar page covering a broad topic is interlinked with multiple cluster pages that each cover a sub-topic in depth.
A topic cluster has three parts: a pillar page (broad overview), cluster pages (deep dives on sub-topics), and internal links tying them together with descriptive anchor text. This site is a live example — the SEO guide pillar, this glossary and the comparisons form clusters.
Covering a topic comprehensively and interlinking it signals topical authority to search engines — they see you as a thorough source, which lifts the whole cluster’s rankings. It also spreads link equity and gives AI engines clean, connected sources to quote.
A content model where a central pillar page on a broad topic is interlinked with cluster pages covering sub-topics in depth, signalling topical authority to search engines and spreading internal link equity.
The pillar page is the central, broad overview; the topic cluster is the whole system — the pillar plus all the interlinked cluster pages covering sub-topics.
They demonstrate comprehensive coverage of a topic, which signals authority to search engines and tends to lift the rankings of every page in the cluster, while improving internal linking and AI citability.
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