Anchor Text is the visible, clickable text of a hyperlink — the words you actually see and click, which both users and search engines use to understand what the linked page is about.
Search engines use anchor text as a clue to what the destination page is about, so descriptive anchors on your internal links and backlinks help pages rank for relevant terms. “Click here” tells Google nothing; “local SEO guide” tells it exactly what to expect.
Keep anchors descriptive and natural. Over-optimising external backlinks with exact-match keywords looks manipulative and can trigger penalties; for internal links, descriptive anchors are safe and genuinely helpful. Variety and relevance beat repetition.
It is the visible, clickable words of a hyperlink. Search engines use it as a signal of what the linked page is about, so descriptive anchor text helps relevance.
Descriptive, natural text that reflects the destination page's topic. For internal links, keyword-relevant anchors are ideal; for external backlinks, keep anchors varied and natural to avoid looking manipulative.
Not inherently, but over-using exact-match keyword anchors on external backlinks can look manipulative and risk penalties. A natural mix of branded, partial and descriptive anchors is safer.
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