Tick off the SEO fundamentals across technical, on-page, content, off-page, local and measurement — and watch your score update live. Progress is saved in your browser.
Work through the SEO fundamentals that actually move rankings, grouped the way an audit runs: technical, on-page, content, off-page & local, and measurement. Tick each item and your score updates live — your progress is saved in this browser so you can come back to it.
Your progress is saved in this browser only. Use it as a working audit, not a guarantee — weighting varies by site and goal. Want us to run the full audit? →
Go top to bottom. The order roughly reflects priority — a crawlable, fast, mobile-friendly site comes before clever link tactics. Don’t chase 100% for its own sake; fix the items that matter most for your site and goals first. The score is a progress gauge, not a ranking guarantee.
Each area has a full playbook: the complete SEO guide for the whole method, on-page techniques for the on-page items, local SEO tips for the local block, and AI visibility for getting surfaced in AI answers. Model the payoff with the ROI calculator.
Prefer this done for you — properly, against your real data? Request an invite for a full SEO audit, or see our SEO service.
A complete SEO checklist covers technical foundations (crawlability, HTTPS, mobile, Core Web Vitals, schema), on-page (titles, headings, internal links, images), content (intent match, depth, E-E-A-T), off-page and local (backlinks, Google Business Profile, reviews, citations), and measurement (GA4, Search Console, rankings and conversions).
Roughly: fix technical foundations first so the site can be crawled and loads well, then on-page and content so pages match intent and read clearly, then off-page and local authority, with measurement set up throughout so you can see what works.
No. A checklist ensures the fundamentals are in place, which is necessary but not sufficient — rankings also depend on competition, authority and ongoing content. Use it as a working audit and prioritise the items that matter most for your site.
Yes, it's completely free and needs no login. Your progress is saved in your own browser so you can return to it; nothing is sent to us.
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