Enter your monthly budget and your primary goal, and see a sensible starting split across channels — with the reasoning behind each.
Not sure how to split your marketing budget? Set your monthly spend and your primary goal below for a sensible starting allocation across channels — and the reasoning behind each. Adjust and compare as you go.
A starting framework, not a prescription — the right split depends on your margins, sales cycle and what's already working. Get a tailored plan →
Pick the goal that matches where you are. Leads now leans into paid for speed; Balanced growth mixes compounding and capture; Brand & long-term weights content and SEO; Local / footfall prioritises local SEO and the local pack. These are starting points — the right split depends on your margins, sales cycle and what is already working.
Most budgets are set by habit, not strategy. Funding the compounding channels (SEO, content) alongside demand capture (PPC) and conversion (CRO) is what turns spend into pipeline rather than noise. Measure everything against ROAS and pipeline, and reallocate to what produces deals.
Want a budget split tailored to your business, margins and goals — and a team to run it? Request an invite or see how we build B2B lead engines.
It depends on your goal, margins and sales cycle. A balanced starting point funds compounding channels (SEO, content) alongside demand capture (paid ads) and conversion (CRO), then reallocates toward whatever produces pipeline. Use the allocator above as a starting framework.
It varies widely by industry, stage and ambition. Rather than a fixed percentage, work backwards from a revenue target and what pipeline it requires, then fund the channel mix that produces it. The allocator helps you distribute whatever budget you set.
It is a sensible starting framework, not a prescription. Your ideal split depends on margins, sales cycle, competition and current performance. Use it to start the conversation, then refine against real results — or ask us for a tailored plan.
Tell us a little about your business and a senior strategist will send a tailored growth plan — no obligation.
We combine data, AI, and market insight to optimize every touchpoint — for maximum ROI and sustained growth.
We continuously track, analyse, and adjust campaigns in real time — turning data into instant, actionable improvements.
From market entry to scaling internationally, we help brands expand and localize with precision and efficiency.
Launching or accelerating, our agile approach lets you scale campaigns, teams, and budgets without friction.
We act as an extension of your business, collaborating closely to solve complex challenges. Whether it’s long-term innovation or short-term impact, our dedicated teams bring agility, expertise, and a results-driven approach to your most important goals.
Based on the strategy, we start working on a delivery plan and schedule, designing short- and long-term goals.
To power the relentless pursuit of growth — and redefine what’s possible for India’s enterprises.
Case studies ↗Through a team of revenue-obsessed operators who demand results over vanity — driven by transparency, ownership, and craft.
Meet the team ↗We engineer end-to-end growth through strategy, marketing, and data — measured in pipeline, not vanity metrics.
Get a proposal ↗Get a free, no-obligation growth plan from a senior strategist within 24 hours.
