Impressions are the number of times your content, ad or search result is displayed to users — counted each time it appears, whether or not it is clicked.
Every time your ad, post or search listing is shown, that is one impression. In search, an impression is counted when your page appears in results; in ads, when your ad is served. The same person seeing it twice counts as two impressions.
Impressions count every display (one person can generate many). Reach counts unique people. Clicks count who acted. Impressions ÷ into clicks gives CTR; impressions price ads via CPM.
Impressions measure visibility — useful for awareness and for spotting demand (lots of impressions, few clicks = a ranking or messaging gap). But on their own they are a vanity metric: visibility isn’t value until it converts. Read impressions alongside CTR and conversions.
It is one display of your content, ad or search result to a user. It is counted each time your content appears, regardless of whether it is clicked, and the same person can generate multiple impressions.
Impressions count every time content is displayed (one person can produce several); reach counts the number of unique people who saw it. Reach is always less than or equal to impressions.
They measure visibility, which is useful for awareness and for spotting gaps (high impressions with low clicks), but on their own they are a vanity metric. Judge them alongside click-through rate and conversions.
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