Hreflang is an HTML attribute that tells search engines which language and region a page is intended for, so the right version is shown to the right audience.
If you publish the same content in multiple languages or for multiple countries, hreflang annotations (e.g. en-IN, hi-IN, ta-IN) tell Google which version to serve to which searcher — and that these versions are alternates, not duplicates.
Without hreflang, multilingual or multi-region pages can compete with each other and the wrong version can rank for the wrong user. It is essential for Indian sites serving content in English plus regional languages, and it works alongside canonical tags.
x-default for the fallback version.It tells search engines which language and region each version of a page targets, so the correct version is shown to each user and alternate-language pages are not treated as duplicates.
Yes. If you serve the same content in several languages or regions, hreflang ensures the right version ranks for the right audience and prevents the versions from competing with each other.
It specifies the fallback page to serve when none of the defined language or region versions match the user, such as a language selector or a default international version.
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