Canonical Tag is an HTML tag (rel="canonical") that tells search engines which URL is the preferred, master version of a page when similar or duplicate versions exist.
When the same or very similar content is reachable at several URLs (tracking parameters, http/https, with/without trailing slash, filtered pages), a canonical tag points search engines to the one you want indexed — consolidating ranking signals onto it instead of splitting them.
Without canonicals, duplicate URLs compete with each other, dilute authority, and waste crawl budget. Correct canonicals prevent duplicate-content confusion and make sure the right page ranks — a core part of technical SEO.
It tells search engines which URL is the master version of a page when duplicates or variants exist, so ranking signals consolidate onto one URL instead of being split across several.
When the same or very similar content is accessible at multiple URLs — for example through tracking parameters, filters, or protocol and trailing-slash variants — point them all to the preferred version.
A canonical keeps both URLs accessible but tells search engines which to index; a 301 redirect sends users and engines to a new URL because the old one has truly moved. Use canonicals for near-duplicates, redirects for moved pages.
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