Drip Campaign is a series of automated, pre-written messages — usually emails — sent to prospects or customers on a set schedule or triggered by their actions.
Instead of one-off sends, a drip ‘drips’ a planned sequence over time — a welcome series, an onboarding flow, a re-engagement sequence. Each message is set up once and sent automatically based on timing or behaviour, via your email or CRM platform.
Drip campaigns are the backbone of lead nurturing: they keep you present with the majority of leads who aren’t ready to buy yet, automatically, until they are. Set up well, they turn one-time interest into pipeline without manual effort.
A series of automated, pre-written messages sent to prospects or customers on a schedule or triggered by their behaviour — such as a welcome series or nurture sequence — set up once and delivered automatically.
A drip campaign is an automated, pre-set sequence triggered per contact (everyone gets the same journey from their start point); a newsletter is a one-off broadcast sent to everyone at once. Drips nurture; newsletters update.
They automate lead nurturing, keeping you present with leads who are not yet ready to buy until they are, without manual effort — turning interest into pipeline at scale.
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