Marketing Funnel is a model of the stages a prospect moves through on the way to becoming a customer — from first awareness to action — used to plan marketing for each stage.
They describe the same journey from different sides. The marketing funnel focuses on attracting and nurturing demand (awareness to consideration); the sales funnel focuses on converting it (opportunity to close). Many teams merge them into one revenue funnel.
Mapping the funnel tells you what content and channels each stage needs and where prospects drop off — so you invest in fixing the actual leak rather than spending blindly.
Top of funnel (awareness), middle (consideration) and bottom (conversion), often called TOFU, MOFU and BOFU, usually followed by a post-purchase retention stage. Each needs different content and channels.
They cover the same journey from different angles: the marketing funnel focuses on attracting and nurturing demand, the sales funnel on converting it. Many teams combine them into one revenue funnel.
Top, middle and bottom of funnel — the awareness, consideration and decision stages. Content is tailored to each: educational at the top, comparative in the middle, and conversion-focused at the bottom.
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