Core Web Vitals (CWV) are a set of Google metrics that measure real-world page experience across three dimensions: loading speed, interactivity and visual stability.
Core Web Vitals are part of Google’s page-experience signals and a ranking consideration. More importantly, they measure genuine user experience: slow, janky pages lose visitors and conversions, which hurts conversion regardless of rankings. See our speed optimization service.
Optimise images and fonts, reduce heavy JavaScript, reserve space for media to stop layout shift, and use good hosting and caching. Measure with Google’s PageSpeed Insights and Search Console’s Core Web Vitals report on real-user data.
Largest Contentful Paint (LCP) for loading, Interaction to Next Paint (INP) for interactivity, and Cumulative Layout Shift (CLS) for visual stability. INP replaced First Input Delay in 2024.
Yes, they are part of Google's page-experience signals, though content relevance and authority matter more. Beyond ranking, they strongly affect user experience and conversion.
Optimise images and fonts, cut heavy JavaScript, reserve space for media to prevent layout shifts, and use fast hosting and caching. Measure with PageSpeed Insights and the Search Console report.
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