Identify the type of person who will potentially buy your products and services then design around these principles! Keep referring back to this throughout your design process to make sure you are sticking to the brief.
Finding the perfect font for your design is all about matching this to the style of the icon. But this can be tricky. If the match is too close, the icon and font will compete with each other for attention. If too different then the viewer won’t know where to focus.
Every colour, including black and white, has implications, Colours need to be picked carefully to enhance specific logo elements, instill certain emotions and bring nuance to your message with the use of shade and tone. In general terms, bright and bold colours are attention.
Avoid the Obvious
A cliche in the context of graphic design, can be defined as an image that may have been memorable at one point but has since been to over used it has lost all ability to surprise.
Keep it Simple
The use of simple colours and shapes makes it easier to perceive for the viewers of your logo. It is easier on the eyes and will be easier to remember. Some say that simple Logo are hard to market because some cannot easily determine the meaning of it. But, it actually depends on how good your marketing strategies are, Its this simplicity that allows the application of your logo to become versatile and hold its distinction when housed with other design elements in print, on products or on the web.
How we think about logo design
In the age of entrepreneurship and side hustles, making a top-quality logo should be easy, fun, fast, and affordable. You know your business best, and you have the vision for where it’s headed. Logojoy provides the tools to design a logo you’ll love while giving you more control over the entire branding process.