Full-funnel digital for Montra Electric (formerly IPLTech Electric) — a Murugappa / TI Clean Mobility venture. Strategy, website, SEO, paid, social, YouTube, influencer, events and CRM under one roof.
Montra Electric, launching India’s first heavy-duty electric trucks, had to build category leadership and brand awareness from scratch in a nascent EV commercial-vehicle market — while modernising a slow website and turning scattered, late-arriving leads into a managed pipeline.
Our approachA full-funnel programme: a performance-first website rebuild plus technical SEO, SEM and account-based paid media aimed at named enterprise fleets, end-to-end social and YouTube content, an influencer and affiliate network, LinkedIn thought leadership, national launch and event branding, product collateral and decks, and CRM with lead automation.
The outcome“Montra Electric” now ranks in the top 3 for India’s most-searched EV-truck keywords — “electric truck”, “electric truck in India” and “electric truck manufacturers in India” — and #1 on its own brand terms, with the average Google position improving from 15.8 to 10.8. YouTube grew to 34K subscribers, up 65%, across 54 videos and 322K+ views; social following climbed from roughly 2,300 to about 2 lakh, and the brand drew 200,000 search impressions in 90 days. The rebuilt site loads 2.4× faster at a 96/100 Lighthouse score — and the Rhino EV trucks are now rolling with Dalmia Cement, Tata Steel, RINL and NTPC fleets.
“Digital was the biggest bit for us — from 2,300 followers to 2 lakh relevant followers. Best performance compared to other three Montra Electric verticals. Fabulous team has been on toes always.”
A cross-section of what we produced across the funnel — festival and tactical social, fleet flag-off activations, reels, the website, print collateral, the YouTube channel and earned community engagement.
Individual social and product creatives from the always-on calendar — product launches, feature explainers and occasion posts, all built in the Montra Electric brand system.
A YouTube channel grown to 33K+ subscribers across 54 films — product walk-throughs, explainers and real fleet-owner testimonials.
Montra is a flagship example of the strategy-led retainer we run for most clients — one senior team across the whole funnel.
A clear, accountable path from audit to compounding growth.
We map your funnel, market, and data to find where revenue leaks — before spending a rupee.
A prioritized plan tied to pipeline goals, with clear milestones and owners.
Senior operators ship the work — sites, campaigns, content — fast and to a global standard.
Live dashboards on revenue, not vanity. We double down on what works, every month.
SEO and content compound over 3–6 months, while paid media can drive qualified leads within weeks. We set milestone targets up front so you always know what to expect and when.
No. We earn the relationship every month. Most clients stay for years — because of results, not paperwork.
Live dashboards tied to pipeline and revenue, not impressions. You see exactly where every rupee goes and what it returns.
Senior operators run your account as your extended team. No junior hand-offs, no learning on your budget.
Yes. We're India-born and globally-minded, serving clients across 35 nations to a world-class standard.
Tell us a little about your business and a senior strategist will send a tailored growth plan — no obligation.
We combine data, AI, and market insight to optimize every touchpoint — for maximum ROI and sustained growth.
We continuously track, analyse, and adjust campaigns in real time — turning data into instant, actionable improvements.
From market entry to scaling internationally, we help brands expand and localize with precision and efficiency.
Launching or accelerating, our agile approach lets you scale campaigns, teams, and budgets without friction.
We act as an extension of your business, collaborating closely to solve complex challenges. Whether it’s long-term innovation or short-term impact, our dedicated teams bring agility, expertise, and a results-driven approach to your most important goals.
Based on the strategy, we start working on a delivery plan and schedule, designing short- and long-term goals.
To power the relentless pursuit of growth — and redefine what’s possible for India’s enterprises.
Case studies ↗Through a team of revenue-obsessed operators who demand results over vanity — driven by transparency, ownership, and craft.
Meet the team ↗We engineer end-to-end growth through strategy, marketing, and data — measured in pipeline, not vanity metrics.
Get a proposal ↗Get a free, no-obligation growth plan from a senior strategist within 24 hours.
