360° marketing for a heritage fashion brand.
Kessa is an Indian ethnic-wear brand that lives in two worlds at once — a global e-commerce store and a growing chain of physical outlets. Fabulous Media runs the full marketing engine that keeps both growing together.
Traditional yet contemporary.
Kessa (by Nirmal Enterprises, Gurugram) celebrates Indian craftsmanship for a modern wardrobe — natural fabrics and hand-block traditions like Ajrakh, Bandhani and Leheriya across women’s, men’s and kids’ wear, accessories and home linen. The brand sells online and ships to 30+ countries, while running physical stores in cities including Delhi, Gurugram, Bengaluru, Hyderabad, Jaipur, Ahmedabad, Surat and more. That omnichannel reach is exactly what its marketing has to serve.
One brand, every channel, working as one.
A heritage fashion brand growing on two fronts needs its marketing to do more than run ads. Kessa needs a storefront that sells, organic and paid demand that scales online revenue, a consistent brand voice across social, and — just as importantly — every physical store to be discoverable and busy in its own city. Fabulous Media owns that whole picture.
A full-stack marketing engine.
Seven services, run as one system — so the brand, the store and the search result all tell the same story and pull in the same direction.
Website management
Running and optimising the e-commerce storefront — merchandising, UX, page speed, catalog hygiene and conversion-rate optimisation.
SEO
Building organic visibility across categories, collections and city-level intent so Kessa shows up when shoppers search for ethnic wear.
Social media
Craft-led storytelling and always-on content that carries the brand’s heritage voice across Instagram, Facebook and beyond.
Performance marketing
Paid acquisition and retargeting across search, social and shopping — engineered to scale online sales efficiently.
360° store experiences
Immersive virtual store tours and rich Google Business imagery that bring each physical outlet online and build trust before the visit.
Google Business Profile
Managing GMB listings for every store — so Kessa appears in Maps and local search with accurate, compelling profiles.
Local marketing
Geo-targeted campaigns that drive footfall to each store, city by city, and connect online discovery to in-store visits.
How the engine runs.
One brand across e-com and retail
A single, consistent brand system — voice, visuals and messaging — so the website, the social feed and the storefront all feel like one Kessa.
Win search, then answer engines
Category and collection SEO to own organic demand for ethnic wear, structured so the brand is quotable in AI search as buyers increasingly research there first.
Local-first for every store
Google Business Profiles, 360° store tours and city-level local campaigns so each outlet is discoverable, credible and busy in its own market.
Performance to scale what works
Paid acquisition and retargeting to grow online revenue — reading the data and doubling down on the products, audiences and creatives that convert.
Grow a brand like Kessa.
From storefront to search to the shop floor — talk to the team that runs 360° marketing for India’s brands.
Start a conversationKessa is a Fabulous Media client. Brand details (products, crafts, store locations and international shipping) are drawn from Kessa’s own public website and are used here to describe the engagement; this caselet describes the scope of marketing services delivered.