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Case study Education

Gyan Setu (RFT Systems)
A unified brand for an ed-tech ecosystem.

1Unified brand architecture
MultiSub-brands aligned
2025Strategy delivered
RFTSystems ecosystem
The challenge

What Gyan needed

The RFT Systems / Gyan Setu ecosystem needed a decisive, unified brand strategy across its several sub-brands.

Our approach

What we did

We led brand strategy — defining a unified, ‘Meta-like’ brand architecture spanning Gyan Setu and its sub-brands.

The results

The outcome

Delivered a unified brand architecture and strategy for the RFT / Gyan Setu ecosystem (late 2025).

Services
Brand strategyBrand architecture
Projected impact
Indicative targets based on Fabulous Media benchmarks for similar engagements — actuals reported as the program matures.
3–5×Projected engagement
+40%Projected reach growth
ConsistentBrand lift
Auto-drafted from our own records — review before publishing.
Campaign creatives

A selection of the product and brand social we produce for GyanSetu — the institute-automation platform — from positioning creatives to feature and study-abroad campaigns.

Make your institute smart not stressful, AI-powered
‘Smart, not stressful’
GyanSetu one platform infinite possibilities features
‘One platform. Infinite possibilities’
From chalk to cloud intelligent classrooms
‘From chalk to cloud’
Study abroad with GyanSetu AI tools
Study abroad with GyanSetu
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