Add consistent UTM tags to any link so analytics can tell you which campaigns, sources and channels drive results — the tagged URL builds as you type, ready to copy.
UTM tags are the little parameters on a link (utm_source, utm_medium, utm_campaign) that let analytics tell you which campaigns and channels actually drive traffic and conversions. Fill in the fields below and copy your tagged URL — it builds as you type.
UTM tags pass source, medium and campaign into analytics so you can see which links actually drive results. Keep values lowercase and consistent — why consistency matters.
Paste your destination URL, then add a campaign name, source and medium at minimum. Source is where the traffic comes from (google, newsletter, linkedin); medium is the type of channel (cpc, email, social); campaign names the specific push. Term and content are optional — use content to tell two links in the same campaign apart (e.g. hero_cta vs footer_link).
The one rule that makes UTM data usable: be consistent. google and Google are counted as two different sources, so pick lowercase and a fixed naming convention and stick to it across the team. Inconsistent tags are the most common reason attribution reports turn to mush.
Tracking is only step one — the point is acting on it. See how we tie spend to revenue with the ROI calculator, or request an invite to have your measurement set up properly.
A UTM builder adds tracking parameters (utm_source, utm_medium, utm_campaign and optionally utm_term and utm_content) to a URL so analytics tools like GA4 can report which campaigns, sources and channels drive your traffic and conversions.
The five standard parameters are utm_source (where traffic comes from), utm_medium (the channel type), utm_campaign (the specific campaign), utm_term (keyword, optional) and utm_content (to distinguish links in the same campaign, optional).
Because analytics treats values as case-sensitive text — utm_source=google and utm_source=Google count as two separate sources. A consistent lowercase naming convention keeps your reports clean and your attribution accurate.
Yes, it's completely free and needs no login. It builds the tagged URL in your browser as you type, and nothing is sent to us.
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