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Email Subject Line Tester

Type a subject line and get an instant score with specific, actionable feedback — length, spam triggers, caps, punctuation, personalization and curiosity — updated as you type.

By Nikhil Sharma · Updated 1 November 2026 · 3 min read

Your subject line decides whether an email is opened at all. Type one below and get an instant score with specific feedback — on length, spam-trigger words, ALL-CAPS, punctuation, personalization and curiosity — recalculated as you type.

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0 characters · 0 words

A heuristic guide, not a deliverability guarantee — the real test is your audience and your sender reputation. Want your whole email program reviewed? →

What it checks

The tester scores the things that reliably affect opens and deliverability: length (does it fit, especially on mobile), spam-trigger words that hurt inbox placement, shouting ALL-CAPS and repeated punctuation, and positive signals like a personalization token, a number, or a curiosity-sparking question. It’s a heuristic guide — the real judge is your audience.

What it can't tell you

A score can’t know your audience or your sender reputation, and it can’t predict open rate (now unreliable anyway due to privacy features). Use it to avoid obvious mistakes and sharpen clarity, then A/B test subject lines with real sends to learn what your list actually responds to.

Great subject lines are wasted on a weak email program. See the complete email marketing guide, or request an invite to have your email reviewed properly.

NS
Written & reviewed by Nikhil Sharma
Founder, Fabulous Media
Nikhil has led growth for 850+ brands across 35 nations since 2008. Fabulous Media is an invitation-only growth agency that reports on pipeline and revenue, not vanity metrics. Meet the team · Request an invite.

Questions, answered

Keep it concise (ideally under about 55 characters so it isn't cut off on mobile), lead with the key words, avoid spam-trigger words and ALL-CAPS, and give a clear reason to open. Personalization, a specific number or a curiosity gap can help — then A/B test with real sends.

Spam-trigger words (free, buy now, guarantee, winner, cash), ALL-CAPS words, multiple exclamation marks or repeated punctuation, and over-the-top claims. These can hurt deliverability and land you in the spam folder regardless of how good the email is.

Aim for roughly 30-55 characters so it displays fully in most inboxes, especially on mobile. Longer subject lines risk being truncated, so front-load the most important words.

No — it's a heuristic guide that helps you avoid common mistakes and sharpen clarity. It can't know your audience or sender reputation, and open rate itself is now unreliable due to privacy features. Always A/B test with real sends.

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