See what a higher conversion rate is worth — the extra revenue, per month and per year, from the same traffic and spend. Enter four numbers and watch it update.
Improving conversion rate is the cheapest growth there is: more revenue from the same traffic, with no extra ad spend. Enter your numbers below and a target rate to see exactly what the uplift is worth — per month and per year — recalculated as you type.
A planning estimate from your inputs. Real uplift depends on what you change and test — see our CRO quick wins.
Conversions = visitors × conversion rate. Revenue = conversions × average value per conversion. The uplift is simply the difference between your revenue at the target rate and at today’s rate — everything else held constant. It shows why CRO compounds: the gain repeats every month on traffic you’re already paying for.
Most teams reach for more ad spend to grow, when lifting conversion is often cheaper and more durable. Even a small absolute lift (say 2% to 3%) is a large relative gain — here, 50% more conversions and revenue. Plan the changes with our CRO quick wins and CRO guide, and model the whole funnel with the ROI calculator.
Want us to actually move this number — and report the revenue it earns? Request an invite, or see our CRO service.
Conversions = visitors x conversion rate, and revenue = conversions x average value per conversion. The uplift is the difference between revenue at your target rate and at your current rate, with traffic and value held constant — the extra revenue a higher conversion rate earns.
Because it generates more revenue from the same traffic and spend, and the gain repeats every month. A small absolute lift is a large relative gain — moving from 2% to 3% is 50% more conversions — which is why CRO is usually cheaper, higher-ROI growth than buying more traffic.
It varies widely by industry, traffic source and what counts as a conversion, so there's no universal number. Rather than chasing a benchmark, focus on improving your own rate over time and on the revenue each uplift earns.
Yes, it's completely free and needs no login. It calculates the uplift in your browser as you type, and nothing is sent to us.
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