Brand

Brand Guidelines

Our logo, colour, type, and voice — plus the copy-paste site credit for every site we build. Since 2008. Marketing That Drives ROI®.

Logo

The mark

The Fabulous Media mark reads on light and dark. Keep clear space around it equal to the height of the fold, and never stretch, recolour, or add effects.

Fabulous Media mark on light
On light (Bone #F3EFE7)
Fabulous Media mark on dark
On dark (Night #100F0B)

Colour

Palette

Signal Red is the one accent — used sparingly for action and emphasis. Everything else is warm ink and bone. Click any swatch to copy its hex.

Typography

Type system

Three families do all the work: Fraunces for display, Poppins for text and UI, Caveat for the occasional human aside.

Fraunces · Display & headlines
Marketing that drives ROI
Poppins · Body & UI
The quick brown fox jumps over the lazy dog. 0123456789 — clear, modern, and highly legible at every size.
Caveat · Accent
since 2008 — and still counting.

Voice

How we sound

Confident, specific, allergic to fluff. We lead with outcomes and back them with proof.

Do

  • Lead with the result, then the method.
  • Use plain, concrete numbers.
  • Write short. Cut the adjective.
  • Sound like a partner, not a vendor.

Don't

  • Chase buzzwords or hype.
  • Over-promise or over-qualify.
  • Bury the point in jargon.
  • Use the accent red for whole paragraphs.

Site credit

The credit badge

Paste this into the footer of any site we build. Images are served from fabulousmedia.in — no third-party subdomain. Leave the theme off to follow the visitor's OS; or force it with on-light / on-dark. GoCommercially flips to white automatically on dark.

on-light
on-dark
Embed code · HTML
<!-- Fabulous Media · site credit -->
<div class="siteCredit"><!-- add class on-light / on-dark to force a theme; omit to follow the visitor's OS theme -->
  <a href="https://fabulousmedia.in" target="_blank" rel="noopener noreferrer" aria-label="FabulousMedia" class="creditLogo">
    <img src="https://fabulousmedia.in/sitecredit/images/fabulousmedia.png" alt="FabulousMedia" width="24" height="24" loading="lazy">
  </a>
  <span class="creditDivider" aria-hidden="true"></span>
  <a href="https://gocommercially.com" target="_blank" rel="noopener noreferrer" aria-label="GoCommercially" class="creditLogo creditLogo--mono">
    <img src="https://fabulousmedia.in/sitecredit/images/gocommercially.svg" alt="GoCommercially" width="24" height="24" loading="lazy">
  </a>
</div>
Styles · CSS
.siteCredit{display:inline-flex;align-items:center;gap:14px;font-family:system-ui,-apple-system,"Segoe UI",Roboto,sans-serif}
.siteCredit .creditLogo{display:inline-flex;align-items:center;line-height:0;opacity:.82;transition:opacity .2s ease}
.siteCredit .creditLogo:hover{opacity:1}
.siteCredit .creditLogo img{display:block;height:24px;width:auto}
.siteCredit .creditDivider{width:1px;height:20px;background:currentColor;opacity:.22}
/* GoCommercially is a single-colour mark — flip it to white on dark */
.siteCredit.on-dark .creditLogo--mono img{filter:brightness(0) invert(1)}
@media (prefers-color-scheme:dark){
  .siteCredit:not(.on-light) .creditLogo--mono img{filter:brightness(0) invert(1)}
}
All-in-one · paste anywhere
<style>
.siteCredit{display:inline-flex;align-items:center;gap:14px;font-family:system-ui,-apple-system,"Segoe UI",Roboto,sans-serif}
.siteCredit .creditLogo{display:inline-flex;align-items:center;line-height:0;opacity:.82;transition:opacity .2s ease}
.siteCredit .creditLogo:hover{opacity:1}
.siteCredit .creditLogo img{display:block;height:24px;width:auto}
.siteCredit .creditDivider{width:1px;height:20px;background:currentColor;opacity:.22}
/* GoCommercially is a single-colour mark — flip it to white on dark */
.siteCredit.on-dark .creditLogo--mono img{filter:brightness(0) invert(1)}
@media (prefers-color-scheme:dark){
  .siteCredit:not(.on-light) .creditLogo--mono img{filter:brightness(0) invert(1)}
}
</style>

<!-- Fabulous Media · site credit -->
<div class="siteCredit"><!-- add class on-light / on-dark to force a theme; omit to follow the visitor's OS theme -->
  <a href="https://fabulousmedia.in" target="_blank" rel="noopener noreferrer" aria-label="FabulousMedia" class="creditLogo">
    <img src="https://fabulousmedia.in/sitecredit/images/fabulousmedia.png" alt="FabulousMedia" width="24" height="24" loading="lazy">
  </a>
  <span class="creditDivider" aria-hidden="true"></span>
  <a href="https://gocommercially.com" target="_blank" rel="noopener noreferrer" aria-label="GoCommercially" class="creditLogo creditLogo--mono">
    <img src="https://fabulousmedia.in/sitecredit/images/gocommercially.svg" alt="GoCommercially" width="24" height="24" loading="lazy">
  </a>
</div>
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