Can we pause for a moment and acknowledge this fact that within the last two-three years how Instagram has indeed become the most hyped “social networking site”?
According to eMarketer Report, users have started spending less time on Facebook and Snapchat per day than Instagram. Instagram has become the new social media sensation not only for personal accounts but also for business profiles.
Companies have started generating potential leads through their marketing campaigns on this platform. Throughout that, it's important to keep in mind some crucial tactics that can further boost your client’s performances. Below are some marketing tips for business and marketing agencies:
Perfect Bio -
A perfect bio for your business profile on Instagram should paint a clear picture of your business, its services, and its targeted audience. It should be simple, not too long, short but apt. The Bio should be crisp and to the point of describing your business within a few words. It should have your Business Logo, Website link and Contact information.
Defined Targeted Audience -
It’s extremely important to know about your targeted audience. Even if your content is very engaging and informative for that matter, it won’t be of any help unless you are conveying it to the right audience. You should always:
- Track your Instagram insights to know the demography, age group and other vital information regarding your audience.
- Keep track of the likes and dislikes. Which post of the campaign is engaging more viewership and which is less.
Tracking Instagram Insights -
Instagram provides you with free tools for its business profile users, which is known as “Insights”. It gives you all the statistics to oversee your progress on Instagram. It gives you the data of how much time you have spent being online per day, your follower’s demographics, engagement with followers, etc. You can also see your follower’s age, location and active hours of the day. You can see which one of your posts gets more like This will give you an idea to create better and more relevant content for users.
Creating Engaging Content -
It is very important to create a content strategy and calendar for your Instagram once you created your business profile with a clear and informative bio. If you are posting low-quality content for your business with too many words, dull images and creatives, do not expect success from Instagram. Instagram is all about sharing quality content with engaging posts. To get the attention of your audience/followers you must create eye-catching images or videos.
Post Regularly -
Posting regularly is the key to get success on Instagram and maintains a certain period between each post. To grow a new account, you must publish more than one content a day, it will give you more reach and engagement. It can be quite a time consuming to prepare engaging content and post at the same time. That is where software like ZOHO come in handy. You should use the Story section to inform your followers about the latest post on your business page in case they have missed that earlier. You can also use the new features like Q/A tag to have a public opinion for your upcoming post/campaigns.
After going through these helpful tips, if followed regularly it is quite guaranteed that your business profile will be automatically boosted generating potential leads with increased followers.