Can you practically think of managing and operating your daily huddle at the office only by Voice Commands? Sounds unmanageable right? But to your surprise, it is possible! As digital trends evolve every year, marketers should always be aware of the changes to easily adapt to the emerging latest technologies. This will help them gain a competitive edge and develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers.
Voice search is undoubtedly rising in popularity. By 2020, 50% of all queries will be voice-based according to Comscore. There are mainly two types of voice search:
- Those that are implemented by smart speakers such as Amazon’s Alexa, Apple’s Homepod, and Microsoft’s Cortana which give searchers immediate voice answers to their questions.
- And those that are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results.
Top brands are thinking about how to deliver their promises using voice-enabled devices because they are affordable and offering greater capabilities than ever before. Businesses should also focus their outreach efforts on using voice engine optimization.
This will require you to think about what your targeted audience because searchers are likely to be more specific when asking a question. For instance, in one question, a shopper may request information about time, price, location and other details which sound heavy for written search queries. Two key benefits of Voice Search command are:
Natural language SEO:
Now is the time to invest in SEO that prioritizes how users want to search when speaking. For example, question words are more common when querying via a digital assistant because this is simply how real people seek out information. It’s more likely someone would ask Siri “Where is the nearest car wash?” over “Nearest car wash to me?” Brands can earn greater voice-search shares by reverse engineering their content and SEO programs around a question-and-answer format to mirror how consumers want to learn online.
Brands should also target long-tail keywords. As searches move from text to voice, the average length and specificity of questions will increase. For instance, a shopper may add relevant time, price, location, etc. details into a voice search that would feel cumbersome to type out. Brands willing to research long-tail keywords can take ownership over these nuanced conversations and earn new business through specific offerings and thought leadership.
Considering that digital assistants are predicted to surpass 7.5 billion active devices by 2021, tips like these will help companies develop unique voice strategies and stand out.