If you are a digital marketing agency you should definitely take your ‘Quality Score’ very seriously. Let’s see how good quality score can contribute to your landing page!
A good Quality Score is an important factor to determine how good your website is ranking. Quality Score is a metric used by Google, Yahoo!, and Bing that influences ad rank and cost per click of ads. So, it becomes one of the most important aspects that one should look out for.
The AdWord system evaluates landing pages on a regular basis. If you've made significant changes to improve your landing page experience, it could lead to higher Quality Scores over time. You might not see an impact within the first few days, but you may see results eventually.
Five factors that determine good Quality Score of the landing page are:
- Relevant & Original Content
The relevance of the content to your keyword is the first thing that you should measure. Your content has to be logical and relatable to your readers. So, you should always create a landing page that is relevant to your keywords as well as ads.
Developing your Landing Page with relevancy and original content is one of the most important things that you should do. Assure that the Landing page content should correlate and matches your targeted keywords. Landing Page should clearly represent the idea that was given in your ads. Also, to make the user clicks on your ad, your Landing Page should clearly be about the search query of the user.
- Landing Page Loading Speed
What is your next move usually when a website is taking forever to open? You just move on, don’t you? As per the Google Statistics most of the visitors are usually in a hurry and don’t have the whole time in the world to spend time in a single webpage to not open.
They simply bounce off and visit another website. If your bouncing rate keeps on increasing then your visitors will decrease accordingly. If you keep your visitors wait for the landing page to load, they will simply press the back button and go somewhere else so make sure that your landing page is designed . .
- Redefine Your Ad Groups
Campaigns are made up of one or more ad groups. Ad groups are targeted to a set of related keywords. This helps you group related keywords and write ads around a common theme. Each ad also includes the landing page you want to take users to after they click.
- Researched Keyword Selection
Keyword Selection is a very important feature. It is very important to review the actual keywords your bidding on and research upon them.
Keywords are very important for every business website as they drive targeted web traffic to your business for free. Keywords are the words and phrases that Internet users type into the search box of a search engine, such as Google, to find out a product/services that match what you are looking for. Always be sure to review your negative keyword selection, as this is an all-too-often ignored element.