In a bid to help the growing online population in India shopping online, Google has released It’s bringing Google brand shopping to India from now. This Google shopping is designed to help customers search the correct product and retailers that are selling this. The websites list deals from e-commerce retailers like Amazon, Club Factory, Flipkart, and even from lesser known ones such as Shein. Google shopping allows customers to shift through their offers and will review prices between many other merchants. This is being released at 3 other platforms.
For the retailer, the firm or company will offer this is Merchant Center in Hindi, which allow sellers to list own products for Google shopping without any paid campaign. This Google shopping will be a connector between sellers and customers, and delivery to the products will be handled by the merchant.
Firstly, there is a shopping tab by which Indian users will see when they use Google search. For Mobile users, there is a Google Lens app. There’s also a new shopping home page.
In Google search, this Shopping tab will allow audiences to post any query or questions in English and Hindi and show product lists. local store review prices from across other multiple sellers. The Style search option in Google lens will allow customers to search product like furniture, home decor and clothes, by pointing the lens app from smart mobile phones.
The Index homepage is a user-friendly site by which consumers can find for different-different products by category and also can choose between from other retailers and This page has ratings, customer review and notification for price dropping and Google said that now shopping will be available as PWA i.e progressive Web App for users with entry-level mobile phones.
Other Google news is square recently announced that it would let users integrate square appointments with Google and Instagram, “allowing retailers to grow awareness to their business and consumers right from their search result or social media feed” Square said in the statement.
Surojit Chatterjee is Vice President – Product Management to Google said that more than 35 million Indian users are coming online every year and search is an essential part of their online journey. Now we hope new shopping experience will make searching what people are searching for a little bit easier.