We all understand that last year India experienced a mild recession. Inflation has been at the country's all-time high. Prices rose and wages struck a big deal. There were no jobs on the market and a long-term recession in the nation seemed to have arrived. It was also possible to see the effects this year.
But was the digital marketing industry affected by that?
With a growth rate of 30%, the digital advertising sector stayed the largest increasing sector in India and the world, while all other sectors were struggling with a growth rate of only 10-12%. Not only did this sector survive, but it actually flourished in recession.
- Cost-effectiveness: Whether it's a recession or what, you're bound to market your company. Of course, you might cut the budget to some extent, but you can't do without marketing. So, your budget turns out to be a very significant factor that makes digital marketing take over your business even in a recession because it's comparatively cheaper than any other marketing tactics and yet so impatient.
- Flexibility: What if you had the chance to target your audiences while advertising on TV or Newspaper, I mean if you could demonstrate your advertisements differently to distinct sections of your audience. Sounds fantastic! Right? But you couldn't! When it comes to digital marketing, however, you can literally segregate your audiences into separate sections, depending on distinct variables such as place, age, moment, and so on, and display them advertisements differently. So, this provides you with the ability to leverage your advertising to your needs. So, you don't have to cast your moolahs randomly again, but you can create a very cautious investment.
- Measurability: "I understand half of my marketing bucks are wasted," the old saying goes. That's what happened to your conventional marketing. You don't understand where to go with standard marketing except for the return on investment (ROI), which you can calculate with the assistance of readership and footfall. In your standard marketing undertaking, you put a lot of effort and cash into it but were unable to assess your marketing efficiency. This is another area where digital marketing scores high, i.e. when evaluating your performance. The tool called digital marketing internet analytics provides enormous metrics for tracking and evaluating your marketing venture at all levels. So, according to the outcomes you get, you can create changes to your digital marketing campaigns and save cash that was wasting.