What’s a Good Bounce Rate?
How often do you verify your Subscriber’s list? We bet it’s either been a while, or you haven’t done that at all. It is estimated that a bounce rate of less than 2% is considered good. But if you’re seeing a bounce rate of more than 2%, you should definitely focus on your marketing campaigns. One needs to be aware of their email deliverability in order to launch campaigns that convert leads into clients. If your email bounce rates are not up-to-date and have been really high for several months or longer, you may face serious consequences such as a bad reputation.
How to Lower Your Email Bounce Rate for Good?
Monitoring the bounce rate and checking the list from time to time keeps it full of engaged customers. You have to immediately remove all the undeliverable addresses before you even launch another campaign, otherwise, your hard bounces will keep increasing.
This is perhaps one of the most important measures to be taken. If your email is not marked safe, it will most likely to bounce back to you or end up in a spam folder. It’s quite common for servers to do so when they’re not able to verify the legitimacy of your messages. After all, you want the emails to be delivered to your subscriber’s inbox and not the spam folder.
Give your subscribers a choice of what kind of emails they want to receive. There is a set of the targeted audience for each service you will provide. Usually, people are likely to unsubscribe if they don’t wish it to be “spammed”. Always include a link to a preference center in your emails so that each of your subscribers can suggest what and how they want to receive. So that they can modify the content and frequency of received messages.
Your emails cannot be too big. It is significant to keep your template up to date to avoid being marked “spam”. Create an interesting headline, engaging and catchy content that is pleasant to read. Then top it up with attractive visuals and voila! And let’s not forget about mobile devices – the messages need to be displayed well on smaller screens as well.
MONITOR & EVALUATE
Last but not least – monitor and evaluate. Performance evaluation is a very crucial step for managing your bounce rates. Keep track of your email campaign performance to prevent high bounce rates otherwise you are just allowing all the existing issues to evolve and hurt your business even more. Early detected mistakes is your cue for immediate resolving. So never forget to monitor your marketing efforts.