In recent years, Instagram has stormed the world. With more than a billion users, Instagram has only traffic on the parent company Facebook. While IG has long been a fan favorite, adding the "Stories" feature has allowed the platform to quickly access global ubiquity.
The stories began as a way for Instagram to emulate the ephemeral nature of Snapchat competitor; Now, Stories alone has twice as many active users as Snapchat. The combination of Instagram's huge user base, its relationship with Facebook and its ease of use has propelled Stories to the rank of social media.
The incredible number of stories means that brands and companies that do not use the format are missing. Advertisements on Instagram and Stories are on the rise, but companies also need to focus on creating catchy, engaging, and ultimately persuasive organic content in order to appear naturally in the Stories user thread.
The only problem with this plan is that a user can track hundreds or even thousands of other accounts. How can you rise above your competitors and consistently appear at the top of your subscribers' stories?
Here are some tips that will help your business position itself higher on Instagram Stories:
1. Create high quality content
There was a time when Instagram posted photos and videos in your feed depending on when users added them chronologically. It changed a few years ago, and now an algorithm based on commitment will decide when and where the publications will appear to you.
When Stories debuted in August 2016, the algorithm was already fully implemented. Although this algorithm has been refined over time, its mission remains the same: Instagram wants users to spend as much time as possible on Instagram (viewing ads, interacting with brands) to show users what they think they want to see.
Therefore, if a person demonstrates a history of interacting with an account (by liking their posts, commenting on them, sending a direct mail and looking at their stories), then Instagram will post their posts at the top of your feeds.
2. Lead with your best stuff
Whether you're writing an article on a blog or posting on a social network, the goal is to instantly engage consumers. Your introduction - or in this case, the first or both of your story - should spell out what you will be proposing to viewers. Do not be shy, because everything is about you.
Whether you're doing a video or video tutorial, using a video game, or watching your story. Even if people leave before the end of the story, nothing prevents you from engaging as an immediate pass.
If you have a professional account on Instagram, you can check your "Insights" story to see how people are interested in your posts - the places where you risk losing users during a story.
3. Use proven formats and formulas
The story format lends itself to certain types of narration that do not work with regular Instagram posts, which are limited in scope. Take advantage of Stories with its sequential format and its ability to be more useful and offer less polished (but more "authentic") content, such as:
Tutorials and Tutorials: Does your company have a product that can be used as a step-by-step solution? Use your stories to create fun tutorials that provide value to your subscribers. In addition, you can also save them to your profile for future reference or for future subscribers to find more.
Backstage Images: Behind the Scenes: Stories of your workspace, an event or conference your team is involved in, your warehouse or factory, or any other work environment in which you do not can not capture a single photo or video perfectly suits Stories.
Offers and Discounts: If you're a fan, do not worry, you'll get an exclusive offer. Nothing motivates people as a good discount.
4. Try the occasional live stream
Instagram is forcing users to watch Instagram TV, which offer videos of the length of the TV episode. They also highlight live streams at the top of each list.
A higher ranking in Instagram user stories is a great way to stay ahead of your subscribers' concerns. You will be more likely to start your business. As far as marketing tactics are concerned, this concept can be very effective. Plus, it will probably be a lot more fun than you realize.
There is a reason Instagram has over a billion users: it's because Instagram is a good experience. With good content that encourages people to want more, you can help keep it that way.