The Growth of Powerful Video Marketing and Why Business Need to Use It

Video marketing has been gaining prominence in digital marketing these days. According to a source, 81% of companies use video for marketing purposes in 2018 as compared to 63% in 2017.

Everyone wants only one thing on the internet that is video marketing. All looks at it, enjoy it and want more of it. Content marketing has been shifted to video streaming. This trend will continue in the future too. All companies and corporations has already started going this way by creating their own profiles to showcase their brand with the help of video marketing.

If your brand is inactive for some time then you can use video marketing to help bring your brand back to life. If anyone is looking for a marketing strategy that is going to be fascinating, yet informative, then this is the best way to go.

There are are many reasons business need to use video marketing such as

1. Video boost sales and conversions

If we add a video on website landing page then it can increase conversions by 80%. Studies tell that 74% of users who watched an explainer video to learn more about a product or service subsequently bought it. If images or pictures can boost engagement then imagine what moving pictures can do to your business.

2. Google love videos

Videos can increase the time spent by users on your site and longer exposure builds trust and signals which indicates search engines that the site has good content. If you have a video on your website then you are 53 times more likely to show up first on a search engine.

3. Video builds trust

Building trust should be a goal. Trust is the foundation of conversions and sales. The new era demands a focus on ignition, not just content, on trust, not just traffic in your audience who are spreading your content.

The video does it all. YouTubers have become the most important social media figure to promote any brand. So if you are serious about content marketing then you must be serious about video too. 57% of users say that videos gave them more confidence to buy online.

4. Video appeals to mobile users

In this world, 90% of users watch videos on their mobile.  Since, user like to watch video on the go, and the number of mobile phone users are growing and video audience keeps getting bigger, it surely is a great opportunity.

5. Video Marketing Can Explain Everything

98% users watch an explainer video to learn more about a service or product that’s why 45% of businesses use video marketing and 83% businesses said that homepage explainer video was effective in the decision making process.

There are many platforms that you should target when it comes to videos, including social media sites. 49% of viewers see videos on Facebook, while 32% watch them on YouTube with 24% viewing them through Instagram, another 22% watches them on Twitter and 22% also watch videos on Snapchat. This is one of the main reasons that your videos need to be posted on various types of social media sites. This is a good way to ensure that your customers are able to communicate with you quickly and remember the information that you are giving them in the video.


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